IMC Webinar: The Artwork and Science of Retailer Checks

HIGH POINT – Worldwide Market Facilities is encouraging retailer house owners to comprehend the worth they carry to their native communities with the brand new webinar “The Artwork and Science of Retailer Checks”.

The webinar, to be held on October 5, shall be introduced by Michelle Lamb of The Development Curve and Leigh Ann Schwarzkopf of Venture Companions Community.

“With shoppers returning to in-person retail, it’s extra vital than ever for retailers to know how they match into the retail choices of their communities for each differentiation and collaboration alternatives,” stated Dorothy Belshaw, IMC govt vp, chief buyer and advertising and marketing officer. “As we transfer into the vacation season, we have now tapped the proficient group at The Development Curve and Venture Companions Community to show retailers what to search for in different shops, how you can discern parts of success, and how you can use these learnings to create new relationships and develop revenue.”

The webinar will cowl retail shops in two components. First, Lamb and Schwarzkopf will element the who, why and the way of retailer checks and clarify the significance of visiting and researching different retail places to study their companies. Subsequent, they may drill down on finest practices comparable to intelligent merchandise, fashionable messaging, ingenious packaging, licensing alternatives and development matters that may make seasonal and on a regular basis assortments extra worthwhile.

The Development Curve is the official weblog of Advertising and marketing Instructions, a global authority for tendencies within the house furnishings business that assists retailers, inside designers and suppliers in making manufacturing and shopping for selections with development experiences, coloration forecasts, consulting and talking companies.

Lamb is co-founder and editorial director of The Development Curve commerce publication and weblog which forecasts tendencies in coloration, sample and design.

Schwarzkopf is the co-founder of Venture Companions Community, which consults with a number of the world’s largest firms to search out surprising, progressive and impressed alternatives to advertise differentiation and enterprise progress.

“The Artwork and Science of Retailer Checks,” is a free, one-hour webinar that shall be held on Tuesday, Oct. 5, 2021, at 10:00 a.m. PDT/1:00 p.m. EDT. Registration is on the market right here.

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