The Import Assortment to launch Kavana

PANORAMA CITY, Calif. – The Import Assortment, a house equipment and accent furnishings firm that’s been in enterprise for greater than 40 years, will likely be launching Kavana, a brand new collection-based assortment of greater than 1,000 house décor, wall artwork and accent furnishings items.

“Kavana means path, intention or function, which we thought was an ideal approach to describe our imaginative and prescient for the business,” stated David Mehdyzadeh, The Import Assortment founder and CEO. “This has at all times been a product-driven business and we imagine Kavana merchandise will join with shoppers that demand uniqueness, high quality and worth.”

Mehdyzadeh stated Kavana merchandise are being developed by in-house designers and manufactured by artisan craftsman world wide.

The brand new merchandise will mix an elevated model aesthetic with distinctive piece varieties, detailed end work and complementary merchandise for nearly all décor settings, in keeping with the corporate.

The Import Assortment plans to leverage its 40-year historical past throughout the business to construct Kavana to greater than 2,000 distinctive merchandise that enchantment to each retail and design prospects.

Mehdyzadeh stated he sees robust alternative throughout the house business and outlined why timing was proper for launching a brand new model in 2022.

“We’ve a daring imaginative and prescient for the way our business goes to develop over the following 10 years. We imagine our give attention to distinctive merchandise and finishes mixed with creating a tremendous buyer expertise will win retailers, designers and shoppers over to Kavana,” he added.

Kavana will likely be launched in The Import Assortment’s showrooms in Atlanta, Dallas, and Las Vegas in January.

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